“Scoopz” Ice Cream Parlour
Scoopz Ice Cream in Kamloops, Canada, has been a much loved local institution for over 15 years. When a new owner took over in 2015 it was an opportunity to update the product, the store and the brand. The new logo needed to be a modern, self-contained mark that could be used easily across a variety of marketing merchandise, but it also needed to retain the traditional feel of the established brand. The result was successful re-launch in June 2016 and a very happy client. The popularity of both the ice-cream and the new logo means that profits are up, and Scoopz Ice Cream continues to be a favourite Summer pitstop for Kamloops locals and visitors alike.